Small Business & Entrepreneurship
mobi |eng | 2015-11-02 | Author:Beth Buelow

3. Rehearse your why-how-what. We explored this concept in Chapter 4. One of the biggest challenges I’ve seen among introvert entrepreneurs is that we’re often clear on our value proposition ...
( Category: Personal Finance December 2,2017 )
mobi |eng | 2014-01-05 | Author:Sheri Jacobs

Action Steps 1. To ensure that you understand your organization’s strengths and weaknesses, conduct a membership needs assessment. To clearly define your organization’s brand as members and prospects currently perceive ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2012-04-01 | Author:Catherine Kaputa [Kaputa, Catherine]

TRADITIONAL TOUCHPOINTS (Your product design and packaging, your store, salespeople, marketing materials, advertising, etc. Try to list them in terms of importance.) 1. 2. 3. 4. 5. 6. DIGITAL TOUCHPOINTS ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2001-10-17 | Author:David H. Maister [Maister, David H.]

What was new here? What have we heard before, and what have we not? Here are one or two of my reflections: Most obviously, what is innovative here is the ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2015-03-01 | Author:Max Altschuler

With another prospect, he was having a hard time getting in touch with someone that he already knew would be interested in purchasing a suite. The prospect went dark with ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2010-04-30 | Author:Dan Sullivan [Sullivan, Dan]

* * * ... accounting firms are always looking to increase revenues, and a properly run financial services division can provide an enormous addition to the bottom line. * * ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2014-10-13 | Author:Anjali Sastry & Kara Penn [Sastry, Anjali]

Assemble a Project Archive The first step is to build an archive of the materials your team created. You need not prepare an exhaustive collection of everything or implement a ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2014-12-29 | Author:John Sviokla & Mitch Cohen [Sviokla, John]

MAINTAINING THE RELATIVE VIEW AFTER A SETBACK Stephen Ross, the billionaire founder of the real estate development firm Related Companies, offers another case study in both resilience and the Relative ...
( Category: Personal Finance December 2,2017 )
mobi |eng | 2015-11-30 | Author:Billee Howard

Silicon Vietnam KEY LEARNING: BE BOLD AND AUDACIOUS Following the lead of China, Japan, and the Asian tigers, Vietnam recently launched the ambitious Silicon Valley Project: a comprehensive plan to ...
( Category: Economics December 2,2017 )
mobi |eng | 2015-10-05 | Author:Michael J. Silverstein & Dylan Bolden & Rune Jacobsen & Rohan Sajdeh

One Conclusion Zappos and Four Seasons are very different companies. Zappos serves mostly younger consumers with younger service people. It is low touch, but high service. Few customers ever come ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2009-04-30 | Author:Chuck Hester

While I am fascinated by the number of connections I have developed over the last several years through LinkedIn, the ones that are the deepest, most meaningful seem to be ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2015-01-19 | Author:Michael Fertik & David C. Thompson [Fertik, Michael]

More Than Just a Sheepskin? There’s no question that signaling is a huge part of the value of a college education. Employers are more likely to hire students with degrees ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2009-06-02 | Author:Lisa Nirell [Nirell, Lisa]

How to Develop the Perfect Elevator Statement An elevator statement is a concise statement that conveys what someone needs to know about your business—in the time it takes to ride ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2011-10-12 | Author:Brian Solis [Solis, Brian]

Loyalty is a precious commodity in a day and age when attention is focused everywhere else but on you. Acknowledging the end of the destination and the beginning of co-created ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2013-01-14 | Author:Jeff Cobb [Cobb, Jeff]

Adults have a self-concept of being responsible for their own decisions, for their own lives. Once they have arrived at that self-concept, they develop a deep psychological need to be ...
( Category: Industries December 2,2017 )